StaffCo Employment Services and Spectrum Employer Services
StaffCo is a temporary-employment service and Spectrum is a direct-hire service. Both companies are run by the same great team!
Director of Sales and Marketing
I was the designer, copywriter, and producer of all marketing forms for all facets of business. Our Facebook page, which we use for recruitment, began seeing an increase in traffic after I created specialized graphics for our job postings. To extend our reach to more candidates I developed our refer-a-friend program called "Hard Workers Know Hard Workers."
As the Director of Sales, I increased our partnerships from 62 to over 100 within a year. Within the first two months of 2017, I was forecast to increase 2016 sales to 150% by 2018.
Branding: Spectrum Employer Services
When I arrived to StaffCo in April 2016, Spectrum was just an idea that had a base but need to built up. I designed a logo, developed a website, and created promotions to obtain the interest of local employers.
Taylor is one of the largest privately held companies in the United States. Our family of companies create powerful and intuitive products, provide unique services, and offer the strategic thinking needed to develop incredible interactive, printing, and marketing solutions. We empower businesses to build memorable brands and operate effectively and efficiently. Everything we do begins with identifying the unique priorities and needs of our clients and crafting one-of-a-kind solutions.
Building unity and balance to brand appearance
A compelling first impression is mandatory for customers and prospects to engage with our brand, products and services. Creating a unified look and feel will define the meaning and purpose of the brand.
A minimalistic and clean visual design style that emphasizes simplification of form and composition, with the use of angles, basic shapes, and a simple, but lively color palette. This contemporary and uncluttered format features print and digital technology capabilities that showcase our expertise. With engaging photography that focuses on human connection, we connect emotionally with customers using our products in their natural environment. This aesthetic creates a stable, yet flexible platform to provide a consistent and memorable brand.
Keywords of Taylor
Expert: having comprehensive and authoritative knowledge of a skill in a particular area.
Strategic: featuring advanced and original methods that are creative in thinking.
Reliable: consistently good in quality or performance; able to be trusted.
Innovative: creatively introducing something new or different; an idea, technology or process.
My Internship at Taylor Corporation Headquarters
As the only graphic design and marketing student intern, I was part of the internal team that rebranded Taylor Corporation. I kicked off the project by doing plenty of research on branding, rebranding, the psychology of colors and typefaces, then a competitive audit of company logos in the technology industry, and ending with a presentation in front of CEO Deb Taylor and her staff. The base of the logo was designed by myself before another team member added the power icon within the O.
I am extremely proud of this selected logo and the time and effort it took to please the CEO and Vice Presidents that I presented to. Check out an article that mentions my work here!
Senior portraits taken in Minneapolis and Owatonna of my brother, Ghulam Mohammad, who is also seen in some of my other photography.
I photographed my friends Jessica and Ian in Fremont, Nebraska. They used the photography for their save-the-date.
I began a Design/Marketing internship at Taylor Corporation's Innovation Center and have worked on several terrific projects. Those projects range from social media campaigns to identity and branding to consumer market field research.
In this gallery I highlight two different projects. First, adding a little extra *oomph* to the Taylor Innovation Center identity. I asked myself what do we do that makes us innovative and I came up with four areas we master in order to be innovative: we listen, we think, we create, and finally we communicate those ideas.
Second, I created a Facebook campaign for the month of November called "Thanks & Giving Back Month". Throughout the month our Facebook page featured stories about what each intern is thankful for and how they give back to the community. In addition to creating the idea behind the campaign, I also designed the look and feel of our Facebook page and it's posts throughout the duration of the campaign.
Lastly, I directed a stop-motion video that is used as an introduction to the Innovation Center. I developed the storyboard and the idea behind the video. This video blends the branding elements I implemented with fun attitude of the interns!
Branding, Creative Direction, and Photography
My thoughts behind the photoshoot for branding Raw Fusion's Dark Forest was to have three things represented: good, evil/bad, and mystical creatures (combined with fashion photography). Those are three things that you would expect to find in a dark forest.
The Snow Queen represents good, the Deer-Centaur represent mystical creatures, and the Poisonous One represents evil.
In addition to being the art director and photographer for the branding of the Raw Fusion, I am also responsible for engaging fans in our social media. I created quote blurbs that related to our show and the character featured in the pictured blurb.
This catalogue is a great feat to any coffee table or business presented in RAW Fusion throughout the year. It captures the last four years of RAW Fusion. Photography included in the book are the wonderful works of Dan Dinsmore.
Print Specs: 12x12 coffee table catalogue. ProLine Pearl Photo paper. Glossy full-color dust jacket over linen cover.
$249.99 - contact me to purchase.
I was given the task of creating an unconventional typography calendar. The calendar could have imagery but the imagery would have to be made out of type. Being a proud Minnesotan,
I have a great appreciation for Paul Bunyan and Babe the Blue Ox. I wanted to design a calendar that would make my fellow Minnesotans proud. I designed each panel on illustrator and cut the wood planks with a laser cutter.
*Featured in the curated AIGA Member Gallery.
The Crystal Goblet is an essay written by Beatrice Warde. The essay is notable historically as a call for increased clarity in printing and typography. It is now significant as a common reading in the study of typography and graphic design. The essay has been reprinted many times and is a touchstone for the concept of "clear" typography and the straightforward presentation of content.
In my book, I exploit both sides of the argument through the use of white, gold, and transparent pages layered atop each other. All imagery in the booklet was made out of type. The booklet has a mix of transparent paper layers, a little illustration, and typography that would make Beatrice proud!
Unfortunately, pictures do not do this booklet justice. However, that is what makes this book awesome and unique. It must be held and experienced to make the significant impact that Warde's words bring.
I was actively seeking inspiration and pushing myself to create things that I design specifically for myself. Much of my designing was for school or clients. I had rarely taken the time to make work for myself. This is one of my first passion projects.
Horrorible Quotes is a mix of textures, illustration and typography a fusion of a few of my favorite design elements! I personally enjoy really bad-stupid jokes. Plus, I love horror movies!
These songs I wrote, produced, and recorded.