Taylor is one of the largest privately held companies in the United States. Our family of companies create powerful and intuitive products, provide unique services, and offer the strategic thinking needed to develop incredible interactive, printing, and marketing solutions. We empower businesses to build memorable brands and operate effectively and efficiently. Everything we do begins with identifying the unique priorities and needs of our clients and crafting one-of-a-kind solutions.
Building unity and balance to brand appearance
A compelling first impression is mandatory for customers and prospects to engage with our brand, products and services. Creating a unified look and feel will define the meaning and purpose of the brand.
A minimalistic and clean visual design style that emphasizes simplification of form and composition, with the use of angles, basic shapes, and a simple, but lively color palette. This contemporary and uncluttered format features print and digital technology capabilities that showcase our expertise. With engaging photography that focuses on human connection, we connect emotionally with customers using our products in their natural environment. This aesthetic creates a stable, yet flexible platform to provide a consistent and memorable brand.
Keywords of Taylor
Expert: having comprehensive and authoritative knowledge of a skill in a particular area.
Strategic: featuring advanced and original methods that are creative in thinking.
Reliable: consistently good in quality or performance; able to be trusted.
Innovative: creatively introducing something new or different; an idea, technology or process.
My Internship at Taylor Corporation Headquarters
As the only graphic design and marketing student intern, I was part of the internal team that rebranded Taylor Corporation. I kicked off the project by doing plenty of research on branding, rebranding, the psychology of colors and typefaces, then a competitive audit of company logos in the technology industry, and ending with a presentation in front of CEO Deb Taylor and her staff. The base of the logo was designed by myself before another team member added the power icon within the O.
I am extremely proud of this selected logo and the time and effort it took to please the CEO and Vice Presidents that I presented to. Check out an article that mentions my work here!